"Foi muito difícil sair da minha bolha..."

episode: 29 title: "Ep. 29 - "Foi muito difícil sair da minha bolha..." com Daniela e João" pub_date: "Mon, 14 Apr 2025 05:00:00 +0000" original_language: english source_audio: "8012389c.mp3"

Hi, welcome. I'm Rui and this is the WAC Podcast. Well, I think we can start, right? Guys, it's a pleasure to be here. And it's a bit strange because I'm going to welcome you to a place that is yours for the next few days, right? But I may come here and get in the way. But I welcome you anyway because it's a pleasure to have you here at the WAC. We've been trying to schedule this for a few months, right? But it finally happened in the coolest way. Thank you very much for the invitation and for the pressure. Thank you for the pressure. To have started our workshop earlier. And it's not the case. Imagine, you were the first person we met as a company and now the first podcast is with you. From there it was always to improve, you know? It's true. You have to start somewhere. What matters is to always start now. Now it's going to be good, you know? Yes. You started with us, now it's going to be... If it goes the same. If it continues as it does. I was going to ask you about that. How did this adventure start? I know you already worked on weddings, but how did This Is Us start? And how did this happen? I think that answer left it to him. Because deep down, he's the one who started. Not This Is Us, but João Orgulhos Filmes. And then I moved on to This Is Us. But he's the one who started this project, deep down. I think it was both of us, imagine. I started working on weddings since 2011. Wow, you worked a long time before you started. It's been a few years. And I started carrying bags. That's fair. And it's all good. And then came a point in my life that I... Like, it's nothing against the people I worked with. I just had another vision of how to do things. I wanted to try for myself. Try my things. So in November 2019, I put in my farewell letter. Good timing. Good timing, as you know. Then in March COVID started. I went to Portugal and we had... But I think COVID was good. Good... I don't want to say good, because I'm going to be cancelled for this, right? You have to try to explain this. It gave us time. Who is a videographer will understand. It gave us time to clean up everything that was left behind. Because I still had some editions to finish. I made an agreement to finish the editions. But it also gave me time to get out of my bubble. I did other projects, many workshops. And so... I tried to create... I don't know. I studied a lot. Did you already have an idea of what you wanted? Or did you just start from an idea of what you didn't want? Both. Both. I think it's both. There's a lot that I learned that I didn't want. Imagine. What I did and didn't like and didn't want for me. And what did you want? For us, in this case. Daniel was also part of it from the beginning. That is, from the beginning of This Is Us... João Aroujo. Yes, but no. From This Is Us, she was already part of it from the beginning, right? Yes. But were you already part of it in some way before? No, I was just dating him. We were already married. If you suggest it, I'll take this sentence. No, I worked for almost 9 years in a café. Still in This Is Us. I still reconciled the two things. I just left the café. It was on a funny date. It's not nice at all. It's better not to say that. It's a cancel. It was at the beginning of the war. It was on February 24, 2022. Was it out of curiosity? Or did you think, no, this is all... What? The fact that you started the war that day. No, because I got upset. Because my ex-boss said, Oh, a war started and I... For me. For me, it ended with me. That is... Because then it was... But you had already decided. Yes, I had already decided. And I was already getting married to him. Yes, you were already going with him. Yes, but I was reconciling. I was reconciling my holidays and my days off to be able to go to weddings. That is, I had two jobs at the same time. And then, fortunately, we managed to have some number of weddings that gave stability to say that I could take the next step and leave and stay just the same, entirely in the decisions. But I imagine it was an interesting time, right? To make a brand. To make a whole new... You started in 2021, right? Yes. 2021. You started in 2011. That is, it took 10 years to work for what others asked for and what you were supposed to do in certain projects. And then you start to look. Is this now my vision? Is it our vision? And you say, how was that process? What was that phase? Imagine. The first goal was always to include Daniela. Find some way to include Daniela. Because it's very well said. This is not just for the podcast, but it's true. I was tired of seeing... I think when I made that decision, it wasn't just for me. It was for both of us. Although we all know that this is not just editing and recording. We have to deal with a lot of logistics. We have to promote ourselves. Accounting, accounts here, accounts there. But I think I made this decision. This is good for us. Because it wasn't healthy for me to get to the wedding bed and say hello and leave the house. I think our relationship was being horrible. Even more with the son. In the middle. We are crazy. I think we don't think much about things. How many kids do you have? Now six. I believe a lot in things. I get into a project and go. I think I doubt myself. I don't know how to explain. I have a lot of doubts, but I don't think much about it. How to explain? You asked me that question. I have to think about what I'm going to say. I really wanted to do something of my own. I think I'm in this because of Daniela. When we started dating, I didn't know what I wanted to do. I was a pastry chef, I worked in a bar. Nothing against it. I worked in a café. I was lost. I worked in a restaurant with my father. I think I was lost in what I wanted to do. When we started dating, she said she liked to take pictures. She liked to take pictures of the flowers, the butterflies and the landscapes. That moved me a bit. I started to like what you do. But you had nothing to do with life or photography before that? Nothing. You know my story with Ernst is similar. We had a story. We were dating. We bought a camera together. We thought it would be for life. We spent 350€ on a Sony. We thought it would be for life. That was it. It was Sony too. Did you go back to Sony? Yes. They were good, right? Yes. We were in Sony. I always liked photography. I'm sure it came from my father. He was a photographer in the army. At home, I grew up watching him taking pictures and recording. From time to time, I had nothing to do at home. I went there to get the albums. I went there to get the tapes. I watched my recordings. I still have them at home. Now I have to show them to my son. He doesn't recognize me. I always liked that. I always liked to watch. That's it. I grew up that way. My father always went to take pictures and record. I always liked to watch. I think it's a taste I have. I think it came from there. It's funny. I was in the middle of the enemy. I came to a workshop of videographers. You started with photography. But you started with video. I have two things. Now you are a photographer. But when we met in 2021, it was only video. Yes, it was only video. You liked photography, but you jumped to the uniform. It's much easier to be a photographer. I don't know why. Maybe I know better. It's easier to be a photographer, but maybe starting and making a path and growing in a certain way ... You have a smaller footprint. Exactly. I think it came from there. He was already in the video. Maybe starting with video. In fact, initially he started with video. But it was still the first meetings we had. And the contacts we had with the grooms. Now it's normal. But many were still like Why do you only do video? I wanted photo and video. But I think it was easier to have a video brand and make it grow. Because photographers already existed. And they don't exist, but they already existed. You understand. I don't know, but maybe I'm saying it wrong. No, that's it. I started with what I felt where I felt most comfortable. What you were doing. You have been doing video for two million years. I don't know. I dominated. I thought I dominated. I think I'm still in the process. I think I'll never get to the end. But it's okay. But imagine. I've always liked to photograph. Like... I'm like... But... I like to do a little bit of everything. Video, photography. I just don't like the obligation to edit something. But you started. You had ten years of work. You didn't have a job contract. But you worked with the guidelines. But did you have the idea that working alone would be easier? Or would you have more time? Because there is this fear. The difference is that you work a lot more. But you work in the orientation and in the rhythm you want. You know, imagine. I already had an idea. When I worked with other people I wore the shirt. But there are ideas. Yes. I took care of everything as if it were my own business. But you don't dominate certain things. You can't define certain things. I wanted to try my things. I had this ambition. That's why I say COVID did me good. Because it gave me a lot to study. New things. At that time I didn't have time to test. I was always editing. And it gave me that time. I did a workshop with Guilherme Coelho in Brazil. They did a contest on a video. I was in the top 3. And that opened me up. The rule was that the video could only have up to 1 minute. And when I put the video up to 1 minute on the internet I realized that it was a market. So when we started the wedding, the first thing I did was a 1 minute video. And I think that helped us a lot. Because it was something that I hadn't defined in my head. Is it that teaser you have on your website? Yes, from Morocco. No, the one we did with Jane. The one that starts with the hospital wedding. Yes. That specific story. The video is cool. The story, the fact that... Did you have it? No, I didn't. I had to watch that video later. I had to do my job. You're an individual who investigates things. And just the fact that you have their specific story, it's a brutality. But there are a lot of limitations. It has to be 1 minute. And you force yourself to be more creative. Yes, and imagine. You were at the wedding. And it was incredible. But they never gave us that information. And I was like, never. We had a very light meeting with them. They never came to us. And I went to investigate. The investigation you did in the hospital. And I went to do it at the wedding. And that kind of process was unthinkable to do in the past. I didn't have time. And at that time I had time. I went to investigate. When I saw that video, I took a risk. I sent the couple first. But their video was on Instagram. I thought you had asked for it. No, I took it out. They didn't even know the video was going to start that way. I uploaded it. I took the risk of sending it to them. And I said, do you believe that Ricardo wanted to send you the video? And we ended up not sending it. And you posted it. And we already won the couple. But it was something unthinkable to do. Before Covid. Because I hadn't studied those things. I didn't have time. I had to produce. It was a factory. Nowadays you have this... It's not wrong. But you have the logic of customer experience. Valuing customer experience. Everyone says this. And it's not a lie. But people say things. And sometimes it's just that. You have time to... You have time to talk to a consumer. Like our boyfriends. Sometimes you can have someone who has more aesthetic experience. He can say a lot of technical things. But in reality what will happen is that they will be in the ink. You have the white balance. You have the correct exposure. And often this idea of ​​experience. What will they feel seeing things? The time you spend on them. Whatever you did to risk. I understand it's a risk. It's not a risk. They were going to love it. Because only because of that they got married. They wouldn't get married. For those who are listening, I will summarize the story. It was a couple who had no plan to get married. They were not old. I think they were around 40. They had no plan to get married. But the bride had a serious accident. I think it was in the car. And if I'm not mistaken, she had 2 or 3 months in the hospital. And he thought let's make it a way of enthusiasm. And he asked her to get married when she was lying in the hospital with a napkin wrapped in a ring. And this video, I didn't know it existed, I knew the story. But it's the video you start and then you have the rest of the 45 seconds of the wedding. And sometimes you managed to have this time. It's not sometimes, it's always. What a particular client needs, what they will value. This is more important for the story than any machine you fix. The 4K, the 8K, the king that sometimes breaks us in these things. This is the same experience. And I think in that case it was... I believe. I also know them for sure that they went completely crazy with that. When we delivered the job she only spoke in the teaser because she was laughing at that. We won there soon. Anything after that she said we were going to deliver the job later personally. And she only spoke in the teaser. Only in the sensibility we had to deliver something that was theirs. And it's a bit of what we look for in our meetings with the newlyweds. Sometimes we talk about the votes which is very important for us to have a background music and have some content of theirs. To use the same music in the same videos or what other colleagues use because we drink from the same sources. And what will personalize the marriage are them. It's their story. It's that cliché. You know the same place, things are the same. 90%, 80% is the same thing. What changes is them. It's a cliché, but it's true. You have different people and completely different stories. Basically, the marriages have almost all the same process, same scheme, same structure. It's the people who do it. The strangest thing that happened was that I had a marriage many years ago two marriages in the same place in a row. It was a brutal thing. But it was brutally different. They are different people. You were talking about that and that was my next question. I know this is a difficult question to answer. It's easy. What do you think... I'll tell you why I think it's difficult. I'll ask you what you think differentiates you in terms of narrative style in your way of telling the story. I know this is the kind of thing that is difficult to answer for several reasons but we are sometimes ashamed to assume that we do better, we do differently. Sometimes we live in a world of comparisons where you suddenly say you do this and someone else does that. It's a difficult question to answer. But what do you think differentiates you in terms of the way you tell the story? I don't know. I don't know. I'll answer because part of the teasers and part of the creativity went to waste. I like to watch the videos because I think that's what we have on our website. I think that we give a lot of value to the sentimental part, to the couple's story. But we also like to mix the happiness and the party. I think we like parties a lot. I don't know. I think that's it. But in a way I don't think it differentiates us. I don't know. Other people also party in their videos. What I can say, imagine, is that at the time of COVID, once again, it was the time that gave me to learn a lot of things and I think that everyone will understand. In your case, you started something during that period. A lot of people, like I said, rebooted completely. In my case, you took me to a bunker during that period. It's impossible, I think that those 2 or 3 years shaped almost everything that came next. I entered a bunker and when I left the world was different. And for us it's a milestone in that phase. What we want to say is that we can only complain about that phase. We understand that a lot of people went through a lot of difficulties at that time. But for us, in a way, although we don't have weddings, in a way, it gave us time to study, to clean everything, to start from scratch. Yes, yes. We are only here to talk about the positive Positive for us, the two of us. Imagine, I consume a lot of metal music videos, I don't know, whatever you want, I consume a lot of travel videos, cinema type, and they use a lot of sound effects, effects, a more aggressive editing style, and I brought that a little bit to our register, to the wedding. I tried to bring that to the wedding videos here in Portugal, and for a long time it made sense to us. Although now we are moving a little bit to another register, we also started to get tired, and the level of demand to edit is complicated, but also for taste. We started to get a ... We started to get a little tired. We got to maturity, not being so aggressive, but also not letting ourselves do what we like. And all those travel video references, we brought them. We have Sam Coulter, who abused those effects. We have video clips, I don't know, of bands that we love and bring to weddings. And that's it, it's a bit of mixing. Now, one thing I've always liked, was to have the part of feeling in the video. I think our name, This Is Us, comes from the series, but also because we were looking for it, not looking for it, we were even paying attention to it, to the tears, we saw a tear, the camera turned right away, you see? We saw emotion, the camera turned right away. And that's something we like. But we also got to ... It's difficult for us to make a video just of feeling, or emotional. You have to have someone there ... Part. You have to have a party, you have to get to a point and ... Yes. There's no such thing as a breakdown in metal, right? It's a breakdown. Because I think what we do, I think it's always a little bit of what we are. And I think that's what we are. Like, I ... A lot of people know me, and a lot of people don't know me. Who? Who do you know? Let's say, or at least what you know. And for me it's easy, very easy, to see me cry at a ceremony, or at a ceremony, I've cried at a groom's ceremony, because the bride hugged him, and I couldn't even record more, I just stopped crying. But then, you also see me, like, very excited, there, recording in the middle of a sunset, or a ball, because ... Then that whole scene of ... Now it's just enjoying. Yes. And I think that's it. We, as we are also a little bit of that, we also have the feeling, but we also have the fun part, so I think that's what we also end up doing in our videos. Yes, and you know what? You said something funny at the beginning, because ... It has always been like this, but I think that at this moment we are experiencing one of these changes in terms of the most common style of weddings, before, before Covid, what was most common, the most common aesthetic, or it was fine art, or it was very boho, and suddenly, suddenly, as someone said to me, it was suddenly, two years later, and the thing had changed. And now you have much more the editorial part, more fashion, with palaces, with a different elegance. And there has always been, all styles, basically, what is happening, there is one that is promoted. And what I think is very curious, and it happened at the time, it happened when I started 15 years ago, you had fine art, it was clearly what everyone was looking for, the documentary, but a very raw documentary. And now, what happens, what I mean by this, what happens is that many people, many times you feel that you have to do that, because it is what works. And what my experience tells me, is that no, sooner or later, you will realize that it does not go well, because the energy you spend doing a type of work, when it is not what you like, it's a ... Yes, you are facing a character, and the character, you end up tripling. Yes, completely. One thing is that you do a job, that is tiring and all that. A while ago, before we started, I was talking about this, exactly, which is, in the podcast case, this is extremely tiring, it's spectacular, but it's something I like, so it's tiring, but it makes me want to do it. Right. So when you're working, you're at a wedding, where, as I had a couple of years, where, well, it's cool, people are boring, and everything is fine, but we have creative aesthetics in what you're doing, and the energy goes. And I think that's really what you were saying, it has to be part of you. Yes. Now, what is also difficult, and having the experience of working as a couple for 15 years, is that you find what is yours. That was a struggle, wasn't it, love? It's a lot of discussion. It's a struggle, but also... No. Let's do a little bit of couple therapy now. I think the biggest discussion we have is about GPS. When she gets lost... Several decisions, imagine, now, in the photography scene, he was always a little bit more... a little bit more dark. I was changing, little by little, and now, there it is, because I myself like that register more, pulling a little bit more to the brightness, the tones, the tones, I don't know, like that, the bright colors, and lighter, not very light, but lighter, because, and he always goes, I'm like this, get lighter, get lighter, get lighter, because he has a tendency to go to the dark. Not so much, imagine. Yes. No, it's been 7 years, of that phase. Lower, lower. No, I just like this to the right. That re-engraving to the right, I just like this to the rigorous. Lower. Lower. No, but you know, the funny thing, I had, in my case, with Elsa, it's more the body temperature. It's very cold, it's nothing, it's very cold, but we had several times, we had some discussions about this. But what is sometimes curious, is that, these are just opinions. Yes. And that's the part that is sometimes difficult, to get married to a person, because everything is mixed. Someone has to know. If you annoy them at home, you go to work annoyed, there is no way around it. But if you annoy them at work, you go home. If it is a little discussion, one thing, you can, depending on the personalities, you can go around and everything is fine. But if there is something that is sometimes difficult, it gets in. And it's a difficult management, yes. Difficult, so ... But you are strong here. But the creative part, imagine, in the creative part, I don't feel that there is a lot of discussion. It's more in the business part. Decisions to make. Raise values, lower values. He already delegated everything. He delegated. Now, I leave it to Daniel. I leave it to him. But that's really the best solution. No, because I think ... Because they are opinions. You're talking about the future. You don't know what's going to happen. It's simple. Do you believe one side or do you believe the other? And you get to a point and no matter how many discussions there are, you have to get to a point. That's why, despite everything, even in technical terms, when you do a company, no one advises you to have two partners. Everyone advises you to have three. Because at least you tie. Because a company with two partners ... Yes, because it's really a mathematical question. What happens to a company that has two partners? If you have an opinion for yes or no, you end up dying in the long run. Technically speaking, it's better to go through a bad decision when you realize it's bad. Instead of just marinating there in the long run. And what happens with a couple is sometimes this. This is the main difficulty. You have opinions. Elsa and I have already talked about this a few times. In the first 7 or 8 years of our work life, it was perfect. Everything went wonderfully. Things happened. Then you start to have a difficulty here, a difficulty there, something didn't happen as planned. At first, everything was fine, but you get to a point where you accumulate a series of annoyances that later become difficult to manage. And these are opinions. Whether it's about money, or the white balance, or the exposition, these are just opinions. And sometimes it's difficult to manage. But... you get by. A lot of brawling. Yes. No. We argue a little bit. But I think that's what also helps us. I think that's it. Look, I love one thing. That's it. I think without her, you can talk. Sorry. I just wanted to say that I love walking with her. And we argue all the way. Just work. We walk, just work, etc. But that's where when we go to the office, ok, we already know what we have to do. We don't argue at work. You see, everything is already linked in the walk. We argue, we get there and everything is fine. I think it's more at the business level that there are the biggest arguments. In the creative part. Not anymore. I've decided. That's the dream. But it's the dream for both of you. No, I'm kidding. But imagine, there is a certain thing. He was having a bit of difficulty saying no. I think everyone has a hard time saying no. And I got to a point that I told him that I wouldn't give more than that number that was already more or less and that I would have to do that. And he said no. And I said no. And he said no. And I said let him do that. And he said no. I didn't even have to go there and do that. So he called me. It's up to you if you want to send the fee if you don't. It's up to you if you think it's cool to do that. Of course I ask him the same thing I talk to him the same thing. But don't you think that this structure became more interesting? I like it. Because basically what you're saying is that you and basically in certain points I imagine you have this that in business you decide in doubt you go and in creative maybe you can give your money but let's go. In creativity it's him. Then the accounting management the bureaucratic part is boring the whole thing it's up to me but it doesn't matter. But do you like that part? I like it. Me too. I think it's cool. This is accounting. I like it. I like it. I like this part. It helps. Yes, I think so. I think more than anything You have cool bases. You get the bases. Yes, but more than anything I think this happens in a very common way in these creative areas where maybe removing another discipline of marriage which is a little more structured but when you talk about photography video maybe wedding planning is more structured by norm so maybe people who are attracted by that part go more because they are organized so maybe they can be a little out of this field but the most creative areas tend to have some difficulties in the rest management numbers so when you have a team that is a couple one of the people who likes numbers because I've said it a few times and it's sad I'm that person who likes Excel I enjoy Excel and it's sad and I promise I'll do therapy but I like that I started pointing things at Excel but it wasn't that person I was more a gem person but there you go there's a process I always had an agenda in my head the disease gets worse you start with agendas then you're doing Excel with graphics it's sad but all my life I've been thinking about that but it's something that I think it's the same I only wrote the birthdays of my friends now I have more things to fill the agenda less bad but I want to say something that I forgot imagine you said we only make videos but that helps a lot it's all good I'm going to be the type and it helped us a lot because we got amazing people along the way if we sold both things I think we didn't get a lot we only got photographers and then we learned a little with everyone with everyone sometimes what not to do sometimes what not to do but we got amazing people and we got that experience and that helped us a lot to get to where we are now that was the main thing over 15 years I can't say I didn't think about having a video it happened twice at least in different phases our big decision was always that I don't want to stop finding cool people it rarely happens sometimes there are guys and people but it was the main reason for me to make this video I'm going to block from the possibility of finding and not only I like being with those people as it is one of the places I learned a lot with videography I don't know how but I learned a lot along the way and there is a bit more ahead here in the plan we talked a bit about team work but I think we can skip that which is you in a marriage is truly a team not everyone works for the same team and we only win if we all work for the same team but I wanted you to tell me a bit about that and how it has been working with photographers with planners with stories about that or other photographers no fortunately we never got we had one or the other but we are there and I mean in the end the end is the groom and we have to be professionals and know how to do for the groom but fortunately we didn't get that much experience with photographers no with other planners we have with other planners which is something that irritates me I can talk no problem which is like have you ever imagined us photographers or videographers starting to take DJs to weddings where there are other DJs hired or wedding also taking other wedding planners where other wedding planners are working content creators that's it a little bit that's it I'm not content creators I'm videographers promoting weddings with other hired people this is literally one of those things it will be the subject it will continue to be until it is resolved yes we already resolved in a way we tried to include that proposal in our budget to try to run away it wasn't something we wanted and I think we have to anticipate a little bit because it won't go away I think it's still coming yes everyone lives I just hope that outside things go wrong fast enough to reach here yes but I think it's going to happen there should be 7 video content creators for each but I understand everyone needs content to promote I understand that completely from the point where it starts to harm the work of another person yes I think in reality it's simple there was a team work communication and not that you create you hire one you hire a team of content attention we can't close the door when someone calls us to create content we close the door that person needs content we can try to find a solution and give that solution to the person that needs that content I think it should be discussed but there it is I think it's all communication I think it's all communication yes it's easy to talk I have my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my my And you're not able to do it. You feel like, I rebel so much, I don't have patience, I really don't have patience. And I think that's why, and then imagine, you're creating something artistic, a vision of yours for someone to come to your side and record what you're creating, and then promote yourself, and then promote yourself with what you created, and then promote yourself with what you created. Yes, because usually, it's the next day, or the next day, and we take up to 8 months to deliver. That's what I say, I don't have studies on this, but I've been doing this for years, and we try to think of a better light. Yes, but you know, it's really about the relationship that people have between them, the logic and the common sense. You're specifically talking about a session with grooms. There's a lot involved. You have a lot of psychology, you know the grooms, you know what they want, you know what they don't want. You know, for example, Ricardo and Jane, two loved ones, two people still believable, but Ricardo didn't like photography, and he didn't want to, and he was with us for 5 minutes. He didn't want to be used for those 5 minutes. If you have someone who put a mobile phone and filmed what you did... He didn't need to study. He didn't need to study, he didn't need psychology, he didn't need to meet grooms, but who sees from the other side... I like it. But it's not just the phone. Nowadays, even us colleagues, touching on the most sensitive point of the matter, nowadays it's not just people with a mobile phone, sometimes it's our colleagues, and we end up thinking... Would you like it if they did it to you? When it's with you, will you like it? It's a difficult situation, but it won't change. And I'm involved. But it's true. I think, in a way or another, all of us, either you've been there or you'll be there, and eventually you may be on the other side. There's a person who starts in some way and thinks... But you know... It's sensitive. I remember, before I even thought about getting married, I rented my camera for friends' weddings and took pictures. At the time, I didn't even think about it. But then I did, and I thought. Today I think, thank God, I even called names. Sometimes it's a matter of... insensitivity. You're doing what you want and you don't think about anyone else. Other times, the story will tell differently. I didn't think about getting married at the time I was doing it. I just had cameras and my friends were getting married and I was happy. But now that I look back, the person who was doing that maybe didn't think it was cool. Sometimes you're on the other side without even knowing it. That's why it won't change. People are different. The market is changing, people are changing, but there are constant problems between people and colleagues. What is competition? What is collaboration? Even between us. One of the things I like most about having videographers with me is the fact that there's always something that someone will ask that I didn't think of. I'm going to benefit from that. It's a team effort. That's what I'm saying. There's a big difference between working as a team or just working together. And then there's the sensibility of the porting. You deliver things with more time, naturally, but there's a process. It's not the next day. You do a scene and the post-production is cool and you post it the next day. It can be boring. It's hard. But we're hired, even though we're brothers. We're brothers in arms. That's it. Photography is linked to video and video is linked to photography. So we try to make the most of what each area does. But having people who don't create anything in a day and have an incredible job with the vision of other people, that kills me. João, get ready. It won't get better. It will get better, but it gets worse before it gets better. I have a complicated temperament. I'm honest about that. You have blood. Yes. I think it's like that. I understand what you're saying. I don't think you need blood. If something goes wrong, for things to get better. If a problem goes wrong, that's it. I think it always goes wrong for us. If something goes wrong for a couple, that's it. Especially if it's for a couple. That's why it's faster. Yes. It was him. It wasn't me. I almost had the groom say it was him or me. Me, us. Because it's annoying when you're saying you're recording and there's a person who's practically next to you or behind you and you're the only one left in front of you. It happened. Photographers are the worst. No, I'm not talking about that. That's between us. I think it's complex. I think it's very complex. I think the guys today, thank God, we never had to do that. I'm that kind of person who goes to a friend's wedding, I don't take a picture, I just drink. Now too. I just say, don't take a picture of me, record a video. I come as a guest, I come to enjoy. Or when I go to a concert. So I deal badly. I really deal badly. Because I try to do my best for my clients and I'm always conditioned. We've received several invitations to pay and we never accepted. Why? I always think that even though one thing is backstage, like, okay, editing, it's all cool, now I record with another colleague, I was hired to do it, no. Because then you have a line, a thing to hire to do, there's the backstage and it's all right. But when you're doing something that's not supposed to be, you turn to the side of the front stage and then you promote that, it will give the false idea that you were there. And it's bad. But I think that's the reason. I don't think so, I'm sure it says a lot more about the person and the market, the world, whatever you want to call it, the universe, will be in charge of directing people where they have to be. Because I think that's really the thing. They hire you for a scene and you're using what you weren't called to do, that someone else did, and then you promote it earlier. And who in this world, at this moment, is investigating whatever it is? You have a news that's on Instagram and suddenly it's reality, it's true. And you don't even think twice. And now with artificial intelligence it will be much worse, much faster. People don't worry. Like, you're going to do that wedding I did, it must be really good. I understand the strategy behind it, but I think it's a bad strategy. Me too, I agree. It depends on the person who does it, on who's behind it. And the best thing we're doing is doing the best you know, you're the best you are. But on the day you're already stressed with that situation. I'm not saying it's easy. It's a bad thing. You don't have to go. Only your team. Not even the photography part. And the whole wedding, right? Yes, of course. But it's a sensitive topic. We had to deal with it. But let's talk about something more or less similar, which is the issue of the community. Not only the big community, all the people involved, but also this small community, in your case, that we're doing today. We're here on the eve of Limitless, which will be, if I'm not mistaken, the third and last year. What is the third year? If it's the last one. There's no limit for the year. Don't set limits. I think we're at the limit in this case. That's what you say, Cornelius. But what made you do this? What did you feel in the community? Either in the big picture, or in the small one, what made you do this? We were invited to go to the association. Can I speak louder? We were invited to go to the Association All The Way. Yes. I had been in the wedding market for a year, and I was already giving a speech in the auditorium. We went, and I think we all think we have nothing to teach, but I think we have more to teach than we think. We accepted, and it went very well. In the end, we had a lot of people coming to congratulate us, and then we received a lot of messages saying when we were doing ventures, when we were doing a workshop. In reality, we had never thought about it, but we started to realize that the number was a bit big, so we thought, let's try, maybe it will work. Then we started with 11 students in the first year, just us. Last year, there were 40? No, 35. 35 students? You can't count the speakers. Ok, I thought there were more. 35 is good, it's three times the first year. Yes, exactly. And this year we are more or less the same number. If I told you the number of people I invite to the podcast, you would have seen who they are, and everyone would say, but I have nothing to say. We have this difficulty, I don't know if it's fear of arrogance, or fear of power, or whatever, or rather, we usually tend to think that if we think we have something to teach, it will make us arrogant. Our experience, what we are doing here, our experience, be it technical issues, business issues, this is a game that is worth playing. The biggest feedback, as we started recording, is from the things I receive the most. Someone sent a message saying they didn't know this person thought like that. Our existence is always a good sharing for these things. Yes, we have the capacity. I also have another point, we felt alone. We were alone. We didn't know each other, we didn't talk to anyone in the area. No, that's true. Nowadays, you go to my WhatsApp, it's a huge number of people. Yes, yes. And weren't you much better at that time, before you met all the videographers? And photographers. No. I love talking, I know I'm annoying to call, but I'm not from the old guard. I hate messages, I hate talking to someone and exchanging ideas. It's the best workshop I can have. Yes. For me, it's that connection. Edgar suffered a bit in these times. Hugo was turning his head and saying yes. Edgar is saying yes with a lot of enthusiasm. Whenever you call me, Hugo was like it's an hour, I'm hungry. But I understand, this that we're doing here, how many times do you do it? And this is sad. You gather two or three people and you have a truly intentional conversation about a certain subject. It's very rare. Yes. Limitless also helped us with that. We were able to go to dinner or lunch with colleagues from the area. Although we tried not to go there to talk about work. But that's the part that sometimes it's hard to understand. This is not just work. You're not at weddings. I think, naturally, there will be people in that situation. But from my perspective, I think it's very difficult. You're at weddings and you're not doing what you're doing. You don't have a certain level of passion in what you're doing. Especially when you have family, when you have children, the schedule doesn't mean that our life is more difficult than those who have a job from 9 to 6. It doesn't mean it's more difficult. But in terms of logistics, it's more complex. Because there are no creches on Saturdays or Sundays. In other words, you need to reorganize your life in a different way. And the work you're going to have and the difficulties you sometimes have, if you're not there, you jump out. A lot of people jump out. So, you really have to enjoy what you're doing. Otherwise, you jump out. But you said you felt alone. Yes. But in what sense? In a creative way? Or, essentially, when you had some difficulty, you didn't know where to go? Imagine being one of the sick. Yes, we don't even know anyone. That's enough. Like having someone to call, we're not always right. Sometimes I call a guy and ask, what do you think? Do you think you're wrong? And I'm that kind of person, like, didn't I make a mistake? I like that communication. And I like listening to other people. I think that's the only way we grow. Let's think that what I think is the right thing. And I'm right all over the world. I'm not going anywhere. Yes. Yes, because things change. You were talking about markets. And what I thought I wanted five years ago, it wasn't now. And the fact that I was at a certain point five years ago, and now I'm at that point, I feel like I'm starting. And there's a series of things, a series of uncertainties, that you know very well. You're not stupid. We're at that point. And let's go back to that community issue. Speaking of Portugal, you have a series of guys that already show us the way. And you have access and you talk to these people. It's totally unfair. And in their presentation, I said, I wrote that, because they didn't send me a text. Vanessa and Ivo. You're making complaints. It was Edgar, it was Ivo. But it was Vanessa and Ivo. And it was a reference for us to create this workshop. I'm not saying that other guys didn't create workshops. I'm saying that for us to get to know that it was possible to do a workshop with their project. And then we said, OK, this is possible to create a community from here on. For me, they are the biggest reference in several points. And I love calling them and, once again, annoying them, asking things. And Vanessa, the other day, said to me, Look, do you like to hit your head alone? He said, I'm tired of asking things, I won't always be asking things, I won't always be calling. I think they are the biggest example of community we have in Portugal. Ah, attention, I'm being unfair. Not on purpose. Not on purpose. A person talks about the devil, and he appears. Impressive. Hello. We also have Andrei and Sofia, who also do events that you know. And for free, most of the time. They are the ones. Sometimes, we catch ourselves being Portuguese, being in the North, like, I'm in Guimarães, you're here in the white zone. We catch ourselves, and sometimes it's necessary for someone to break the walls with their head and it's not possible. We move forward, and you have that guy who moves forward. For me, leaving the bubble was very difficult. It was very complicated. Here on the small land, how am I going to do it? And I was sorry. But how do you define your exit from the bubble? I don't think I'm completely out yet. 100%. Yes, but let me ask you. Tell me, Daniela. You, but maybe João's exit from the bubble. How has it been? Because sometimes it's more interesting to see him there. I think, you know, he already had, how do you say it in Latin? Addictions? Addictions. Addictions from other places. And so, for him, it was much more difficult to think a little further ahead, but it was very difficult. Because he had that way, this is like this, this is like that, and we still discuss it today, because I edit. If I can't start in the preparations, I start at the ceremony, because I have to start in the preparations, because that's how the video starts. But I don't care, I want to start at the ceremony. Let me flow. And then I go back, I go forward. And imagine, he has that way of being and he taught me everything I know. Because I didn't know anything. But it's very difficult for him sometimes to unlock that. Even he, he doesn't pass a clip forward without being stabilized, with the color in place and I don't know what. I don't, but I'm going to do it and then I put the color and that's it. And he's a little bit ... Do you want me to die in that? Just a little bit. Now you let me do it. Speak your way. I get used to that workflow. And for you it's not difficult to get out of the bubble. Really? But I admit that. But was it in business terms? Or was it more in the day-to-day? In business terms. It cost me a little bit in the beginning. It's getting more and more like Alexandra. Ah, that was another one. You know how it was. I told him like that. I don't know how many weddings we've had and I said, look, I think it's better to increase, I don't even know how much, I don't care. And he said, but we didn't get to January. Increase? Increase is only January? And I was like, what? But you're in a café that only increases the prices in January. So if you have a number, supposedly, that you say is ideal for you, if you're already, I don't know, halfway through, I don't even remember. I think it's time to increase, I'm not saying to increase the price, but to extend it a little more. And he was really, but now he's right, normally it costs, but he was right. Yes, but we have to say again that it was with conversations with people we didn't know. That it was possible. Increase? Increase prices too. Imagine, how did you know how to have references? It's hard to have references. Yes, yes. If you don't ask, if you don't have people to tell you, and even if you do the classic research, I'm all for it, honestly. No, I'm in favor of asking. But the thing is, I ask, and recently I talked about it, I ask and when I meet the guy, I say, don't worry. But it has also happened to me, I can say that clearly, it has happened to me to have done one of these investigations and there was a person who told me a different value from what I was actually charging. Man, you learn a lot in these situations. And so, I have no problem with the price going up in one way or another. Everything is fine, calm. In fact, I think one of our problems is literally talking about money. Let's talk more. But you sometimes find funny situations in our community that way. We can talk about something that today is simple for us, but it was not the time limit. It was very complicated, only when we started living together, we also caught Jard Magna at the time with a time limit, and we realized that it was possible, we have a time limit, and it was from there. And it took a lot out of my head. Because there is all that... We have this problem that we are going to work at the party on a happy day for people, and we don't want to annoy them with things. Go ahead, Daniela. Sorry, but it's time for us to leave. Yes, it's normal, it's part of it, it's your job, it's with any service. I understand that it is difficult. We have it, we have it. I can't. It's me. I'm not saying it's easy, but now I'm doing it in a normal situation. I absorb all my tranquility, which is what it is, and I'm going to talk to people, that's all. And I'm going to talk in a more or less normal period. It's 12 o'clock, 20 minutes go by, and I go there to ask what they want to do. But there was time. The first time we charged hours, we have hours, time limits, since 2012. We started at 10, at 11 were the first weddings, and since 2012 we have a time limit. The first time we charged extra hours was in 2014, because we looked around. No one did. I mean, Bentleys at the door, the Bussaco Palace reserved exclusively because they didn't want tourists there. We thought, forget it, I'm not going. At 11, at the time we were supposed to leave. At the end of 12, they were serving the meat. Forget it, let's go there with them. And it was the first time we charged. And from there we started, it makes no sense. It's difficult, of course it's difficult, but you keep doing it. No, now it's even worse. I'm going to have to talk to them, but at the beginning it was a barrier. The issue of leaving the bubble. I think it's more of a barrier than others will think. Like a market, demand, audits. And we were a little too surrounded. We started to include that in the video, but the teams we worked with, I don't think any of them did that. So we, as a couple, I believe that we were always problematic. And because he doesn't ask for extra hours, he's here now. He remembered that he has a limit until 6 o'clock, and now how is it going to be in my life? But that's one of those points where you really realize who you're working with. And you have to look at it from the perspective of whether there is a team or not. We've had a lot of situations like that. Or because the hours didn't fit for some reason or another. Or because one of us had and the other didn't have. Something like that. And what we, as well as the people we worked with at that time, did. You made a joint decision. It was either one more hour, or they came earlier. And I think it's a point where you really realize when the people you're working with, the people you've met during the day, or they're already friends of yours, you realize it's a team. And from there, we're going to mold a little bit. Ours were earlier, I was later. Because we thought it made sense in that team. And I think that's amazing. It was difficult for the client to understand, in the end, because the photographer doesn't have a limit. We got to the level. And we have, right? But nowadays everything is fine. Yes, that's it. Things are changing. Marriages are changing very slowly, but they are changing. And to change, you need people who are going to do it. Yes, but we need a community. Of course. That tells us. That talks about things. Yes. That talks about things. And when we talk about this matter of hours, nowadays, because someone spoke to us, and we tried to get that guy. Who thinks it's impossible to charge hours. Or like me. But I work there. There should be people there. It's not possible to charge. It's not charging. It's having limits. The idea is not to charge. Yes, the question of... What you said at the beginning, of having something, a project, an idea, a mentality, a philosophy, whatever you want to call it. That is yours. Yes. And being your philosophy is what? Working in these conditions, doing this. Yes, exactly. As you were saying, I think it's only up to those who like it. I think we don't want to lose the love for this. But also, if you reach the limit of doing a 19-hour wedding, and the next day you do more or less the same thing, it's unthinkable. Yes, because you're conditioning. Unthinkable. You're conditioning yourself. You won't rest enough. You know perfectly well that the next day you won't do the best... Yes, yes. You'll always do the best you can. Yes, but the best you can... But with four hours of sleep, there's no miracle. Yes, yes. It's really... You know that your episode will be the second, and during the recording period it will be in the same week. But I'm not going to make big spoilers, because this is going to be cool, but I have... In a month, for those who are listening, this is being released. In a month, I'm going to do, for the first time, something that is, I'm going to have two photographers on the podcast in a row. I've never done this, I've never put two together, but these... And then at the time, all this will make sense. Ok. I got two guests who are absolutely extraordinary, who are absolutely and extraordinarily different from each other. They are both of the most successful people in the world, in terms of photography, and they have completely different ways of being, postures. And I thought it was absolutely essential to have them together, exactly because of that, because sometimes we tend to think either the way he does it is correct, or the way he does it is wrong. Yes. And the truth is that the essence of all this is to find yours. That's what works for you. Ok, I like to do this, this way. And I'm sure, if you're not completely hallucinated from the start, but even so you can find it, but it's easier to find someone who wants what you want, when you expose what you want. He says, ok, I'm like this. Yes. I have one of those photographers on a podcast that I've heard, an interview that I've heard of him, and he said, in my interview, in my initial meeting with the couple, I just say a few words back and forth, I say everything I have to say, because I want that couple in front of me to choose, to be absolutely sure that it's me. Because if they're not absolutely confident that it's me, that way of being, that way of being, everything is fine, they choose me. This is spectacular, it's completely the opposite, the opposite of a perspective, not of sincerity, but the other photographer is a brand in itself, much more elegant, quiet, soft, and these are the extremes. They're both super correct, they're both amazing. And sometimes it's hard for us to accept and say, ok, I'm like this, I like this. Dad, don't apologize for liking this. It's all right. I want to photograph flowers in the head in the middle of the world. Spectacular. I want a palace with weak people. There are no mistakes. Yes. And I think it's one of the main things that is sometimes difficult, because you really have to go in there and say, ok, I need to make money. Exactly. That part is cool, but I want to do what I like. Yes. Guys, this is almost coming to an end, but now I'm going to ask the audience for help. Yes, please. It's faster than it looks. I'm just feeling cold. Ready. Does anyone have any questions to ask these people? Rita, do you have any? I do. Do you? Do you want to do it here? Let me ask you. Well, I'll say it. I have a question for you. Do you have a dream, an objective, inside and outside the area? That was the last question I had here. Yes. My question... Edgar just asked what your eyes say. Curiously, my question says, how do you see the future in weddings and photography in the coming years? Photography? Photography, sorry. Videography? I wrote videography, that was wrong. These two things. No, no. Answer. Exactly. I thought that was a joke. My brain was bad for these paths. So, how do you see the coming years? I don't know. I think that, in reality, we are not people to think about the future. We just do it. Both? I think so. We are kind of crazy. People go and try and do it. But in the future, it's hard not to think about the next year. Yes. Ten years, maybe it's a bit crazy. But not to think about what goes ahead. I imagine you have some idea about the next step. We can reduce the video, increase the photography, so that, as you know, we have more to watch. I don't know. It's up to me. I believe I do, because if I don't, I'll go straight back. Yes. Go on. No, you go first. No, I think that, as I see my future, it's about having more time, for me. And for our things. And it's only possible if we continue the process we are having. What is that? Is that what I was saying? I was going to ask that, but thank you, Daniela. But I don't know what that is. You want to reduce the video and do more. It's not just... No. It's not just reducing the video. It determines the best way for us to discover that this is our daily life. It's fair. Exactly. This is us. Suddenly. Suddenly. But yeah. It's complex, the question is complex. Imagine. But I see... Wait for me. I see... Do you want to see half more? No, if not, I'll start laughing. But seriously. I see... I really want to have more... Next year, I really want to have time to stop and think about the next steps. Next year, not this year. This year, we have a number of quiet weddings. I want... But what is that? I want to see the steps. I have to think. Sit at the table with Daniela and think about the next steps. What do we want? What don't we want? Because it seems that since 2021 we've been in a loop. And we need that time of COVID that we had to think to do it again. A little bit. I see. That's why this answer is very complicated to give now. Yes, I know. That's what I did in the end. This is really to break everything. Guys, anyone else? Any more questions? Do you want to sign the contract? Let's organize all together. For something like this? Incredible. Let's do the question. Rita was asking that for now this is the last episode... The last episode, sorry. The last version or edition of Limitless. If they imagine doing something different in another format or if it's really the end. Knowing João as I know him he's going to invent anything else because he loves doing those presentations and those things. And yesterday he put that scene of that story of the party and he was only dedicated to that. And he said it was cool, wasn't it? And I said I don't see you letting yourself do this kind of things. But ok, you think you're not going to do it but you're going to invent anything else I don't know. But not alone. I would like to continue with... Because someone at least continues. Because this is needed as we said to have this community and this exchange of ideas and shares and we know more about each other and... I think only for us two. We can be tied to this for another two, three years and get tied but I think it's time to either get together with someone or let it go and have some moments with these people that create and enjoy a little bit the experience. Can you create yours? Actually, it wasn't as difficult as this. No. Then you get to a point and forget about the microphones that are there in the corners and everything is fine. Look, it was really a pleasure. Thank you. There were some months in this but it had to happen and it happened and it was cool and I think it was special. Now we just need to edit and do these things online, right? Exactly. In a month and they understand this, right? Or we're recording in 2025 the season of 2026. That's it. In ten years maybe if you post online you'll have the answer of our future. Exactly. Then I'll send you a message on TV. Look, in the end you can answer. In the end you always did another Limitless. You've been Limitless for ten years and you stopped photographing and filming. Look. It's funny, isn't it? Look, just organize what you bring. No, it's cool It was a pleasure. Thank you. Thank you. Let's drink. Let's drink Seleção. Let's drink Seleção. Kisses.